Challenge

Cut down on errors, schedule orders without a fuss

Georgina Abdulnour of Flowers A Bunch, a regional florist in the Sydney, Australia area, was facing a common problem: too many missed deliveries. When her team would deliver, customers weren’t home (flowers are often gifts so the recipient may not know they’re coming) so her team would waste time, fuel and money.

Abdulnour came to GetSwift looking for an easy delivery management platform to solve the headaches. She was also seeking to schedule her deliveries quicker and scale up her operation without a major cost investment.

Solution

GetSwift Tracking & Heat Maps

GetSwift’s platform let Abdulnour and her team dispatch and schedule orders much more quickly. The solutions included route history tracking, allowing Abdulnour and her team see how long every order took in the past. The team also got customer demand heat maps in the GetSwift analytics dashboard to view when and where customers ordered flowers so that the company could both make smarter marketing decisions and optimize its routes. 

And it was all cost effective, which was key:

“Our business can be very cyclical, some weeks we are busy and others we are quiet, so the pay-as-you-go transactional pricing model is great and helps us manage our costs each week.”

– Georgina Abdulnour

Results

Missed deliveries are down, revenue and customer happiness are up

In the first year alone, the company reduced missed deliveries by 25 percent. But that’s not all. The system improvements—from the marketing heat maps to delivery tracking histories and faster dispatching—have caused growth in capacity and revenue, and it’s led to delighted customers, Abdulnour said.

“Whenever a customer rings the shop, they are usually calling to say how good our service is and no more customers are calling up to enquire about delivery which means we can serve more customers in-store and do what we do best!”

– Georgina Abdulnour